Businesses are increasingly facing the challenge of aggressive competition across the world. Small business owners in Australia deal with multiple stressors including unstable cash flow, compliance with numerous government regulations, securing loans and managing labour. A key challenge that most retailers face relates to boosting sales to ensure profitability. Whether for acquiring new customers, ensuring the loyalty of existing ones or to drive sales, businesses are forced to look at innovative methods of marketing.
One of the most effective marketing tools is indoor LED signage which has played a key role in helping business owners and marketing professionals achieve their sales goals.
Indoor LED signage is highly effective in promoting, directing and influencing customers, thanks to its dynamic content, visual clarity, large viewing angle, high brightness and the dazzling display of contrasting colours.
The many benefits of indoor LED signage are:
- They make a great first impression on customers
- They promote a sense of confidence in the brand among customers
- They transform the traditional business environment into a vibrant, fun and elegant one where customers find it easy to spend a considerable amount of time.
Driving sales and brand exposure with indoor LED signage
Target prospects at the point of sale
Indoor LED signage at the point of sale helps your visitors to make better and faster decisions. A McKinsey survey showed that customers prefer brands that had multiple digital touchpoints. Apart from creating a unique first impression, digital signage drives brand love, awareness and sales. Over 40% of in-store visitors said digital displays influenced their buying decisions as relevant information was available at the point of purchase.
Maximise your position & exposure: Promotional images or videos can be displayed for the maximum period. LED signage in the form of interactive kiosks, digital billboards, window displays, video walls or suspended screens can easily convey important information to customers throughout stores and showrooms, maximising exposure to your brand.
Advertise to passing traffic 24/7:
A major advantage of indoor LED signage is its ability to grab attention. Dynamic, colourful and bright visuals attract and entice passing traffic to take notice of your marketing message. Compared to traditional advertisements, drivers and pedestrians are more likely to view content on a vibrant LED screen. By displaying short-term offers or flash deals, you can rope in customers who might otherwise fail to notice your store or the offer.
An Excellent solution for night advertising:
High-quality LED signages help your business stand out from the rest. The attractive visuals make it easy for your customers to find you at night or from a distance.
Remove tired old posters: Compared to printed posters, digital signage screens capture more views resulting in more engagement with sales staff Posters can get damaged or fade over time whereas digital signage displays can seamlessly engage with customers with dynamic, fresh content.
Single and double screens:
With options of single and double indoor LED screens, adjustable height and brightness, it is easy to customise your message for different target audiences.
Indoor LED signs are a powerful marketing alternative that can grab and retain the attention of your local consumers. Becoming a preferred choice of creating brand awareness and communicating to loyal followers, indoor LED signs can help your business reach a larger audience in and around your business location and bring in repeat business.
