LED trailer screens are a sophisticated way to communicate with your target customers. Retailers are switching over to LED displays to enjoy the multi-fold benefits of increased ROI, reduced materials costs, up-sell opportunities, and increased brand recall.
When used before and during an outdoor event, LED trailer screens can boost brand awareness and sales revenue.
Build awareness before the event
Digital signs are valuable tools to build awareness about your event by connecting with audiences and showcasing a compelling offer or brand story. Compared to word of mouth, traditional advertising modes such as television, radio or newspaper, LED trailers attract more first time customers to boost brand recognition.
Recent research shows digital LED signs receive ten times as much eye contact as traditional static displays. In another study with 12000 participants, 46% of customers said they were drawn to a brand because of their digital signage.
Engage and market your brand during the event
The highlight of LED trailer screens is the use of captivating lights and visuals that attract everyone during the event. With maximum flexibility in terms of displaying content and visuals, messages can be changed, edited or customized at different times during the event or during the day to reach out to the correct audience.
Digital signage can help you achieve your campaign objectives whether in terms of :
- sales uplift
- increased return on investment
- brand awareness
- brand recall
- customer engagement
As per some estimates, digital signage can boost sales turnover from 15% to 150%!
Optimum Return on Investment
Outdoor LED Screens provide the best return on your marketing investment. Retailers appreciate the cost-effective impression that LED screens offer in comparison to traditional outdoor signage.
With traditional signage, the cost of printing and re-printing are higher while they do not last for a long time. This implies that there is an additional cost of having to reprint them consistently. There is also the additional risk of printed static displays getting damaged due to rain, snow, storm or wind.
With an all-season weather-proof outdoor IP65 rated hire LED digital trailers, Crystal Clear eliminates the hassles of such damage. The ability to remotely change the content according to the venue or promotional event means there are no additional costs of having to reprint or re-design your signage
Crystal Clear’s LED screens at Royal Melbourne Show
Crystal Clear Digital has added another feather in the cap with the LED trailer screens being used at the iconic Royal Melbourne Show for the past three years. Royal Melbourne Show used our LED trailers to reach over 470,000 visitors in 11 days to showcase our event and inform visitors.
Consumers are drawn to our LED displays featuring dynamic digital content which have a much higher recall and retention rates as compared to print-based static signages. At the Royal Melbourne Show, our LED trailers captivated consumers with the movement, color, and originality.
The super-sized advertisements that our mobile LED screens display boost retention rates which means your brand is likely to linger on your target customer’s minds long after the event.
Whether your retail business deals with home, gardening, crafts, food and beverages, lifestyle, pets, art, agriculture, machinery, fashion, toys or automotive, the mobile outdoor LED screens are the ideal way to interact and boost brand recall.
