Whether you wish to create a memorable in-store experience or direct customers to your location with a strategically placed roadside display, LED trailer screens are the ideal advertising tools.
The highly visible LED trailer screens attract attention on busy streets, remote areas, highways or in front of the stores which translates to higher impressions, recall or brand recognition. These visually attractive signages prompt impulse sales while being the ideal way to offer discounts, advertise new products or services or engage customers at multiple touchpoints.
Creating a sense of urgency and impulse buying
LED trailer screens provide optimal roadside advertising advantage by attracting passing traffic and directing them to the store. Many retailers have successfully increased traffic by strategically placing a LED screen near their stores to direct customers.
These LED screens can be used to put out high-quality full-color images effectively and visuals announcing limited period offers that create a sense of urgency, prompting purchases.
LED Trailers Screens perfect platforms for auto dealers
Auto dealerships much like other retailers, face increasing pressure in terms of maximizing profits and to make every marketing dollar spent count. With an objective to derive the highest possible return on investment by engaging customers, auto dealerships are resorting to LED outdoor advertising screens.
LED trailer screens are the preferred advertising method for auto dealerships as they are a dynamic and flexible advertising platform that facilitate ongoing communication with potential customers both at the roadside and within the stores.
Many auto dealers have used LED displays to showcase promotions and special offers on a daily, weekly or monthly basis, to highlight their community activity efforts and to boost brand recall.
Dealerships also note that unlike traditional advertising modes of print or a television commercial that can take weeks or at times months to complete production or scheduling, the LED trailer screens can put out powerful messages in just a few minutes while being able to change them throughout the day depending on the campaign objective and target audience.
The ease with which the LED displays can be updated ensures your customers get refreshed content every time thereby avoiding content fatigue.
Benefits of LED screens for auto dealerships
For auto dealerships that aim to streamline their cash flow, LED digital signs give the opportunity to minimize the advertising budget. Typically, advertising is the third largest expense behind rentals and payroll as per a study. LED trailer screens are optimal solutions mainly when sales are down or when there is stiff market competition.
One of the key benefits of digital LED screen rental is the considerably low cost for a thousand impressions. This is a measure of an advertisement’s cost-effectiveness which is calculated by dividing the advertisement cost by the total number of customers who view it.
- LED trailer screens enable auto dealerships to:
- target specific demographics
- showcase existing demographics
- build brand recognition
- make community announcements
- create awareness on the store’s locations
- display website
- congratulate new vehicle buyers
- showcase manufacturer’s videos clips and high-quality images.
