Outdoor advertising with LED Trailer Screens
Marketing is all about being in the right time at the right place while giving out the correct message to the target audience. Given the power of digital LED screens and their ability to attract attention, retailers are increasingly using them in their outdoor advertising campaigns.
High definition LED mobile trailer screens come highly recommended for outdoor use and are the ideal platforms to launch outdoor campaigns.
Rapidly growing outdoor digital advertising market
Out of Home advertising is growing at a fast rate as per the Outdoor Media Association (OMA) figures. Australia being the seventh biggest advertising market in the world, close to 50% of outdoor advertising expenditure is on digital LED displays. Digital outdoor marketing is slated to account for up to 60 percent of total outdoor advertising revenue by 2020 according to an expert prediction. Not surprisingly, there is a yearly increase of 7 percent on advertising spend in digital outdoor marketing.
With expenditure on roadside advertisements ever increasing, it is evident that outdoor digital advertising has a huge impact on businesses. From auto dealerships, finance, fast-moving consumer goods, retailers, telecommunication companies to government agencies, businesses are increasingly investing in digital outdoor advertising to realize the maximum return on investment while boosting sales and brand recall.
Key advantages of mobile LED trailer screens in outdoor advertising
Rated for outdoor usage: IP or Ingress Protection rating is a measure of the level of protection the LED screen has against sand, dust, dirt, water, and liquids. There are two numbers used in the rating with the first one referring to protection against dust, dirt or other solids and the second denoting protection against liquids.
At Crystal Clear, we use IP65 rated LED screens which means the screen has maximum protection against dust and solids while it is protected from water jets at any angle.
This makes these mobile LED screens ideal for multiple outdoor environments including:
- unsealed outdoor locations
- places with lot of dust or debris
- heavy traffic areas
- high contact areas
- wet locations
- high splash areas
With maximum dust and water resistance, these LED screens can harsh weather including rain, hail, snow or dust to provide optimal advertising outcomes.
Enhanced visibility: LED screens utilize light emitting diodes that are incredibly bright and designed particularly to promote visibility in daylight. As the key strength of mobile LED screens, your messages and visuals are easily visible even when there is direct sunlight bearing down the screen. Other display screens such as plasma or LCD suffer due to direct sunlight. A powerful projector also is only effective during the night or in low light conditions.
Variable Brightness Option: The Ultra LED signs can be incorporated with automatic variable brightness control which enables the signs to adjust the brightness to match background illumination. This means your brand content is not ‘flooded out’ by sunlight or other illumination, and there are no risks of your advertisement becoming overly bright in darker conditions.
